Theog, beyond Shimla.

Taj Theog’s positioning was pegged to the most familiar benchmark that has been so for years – Shimla. But circa 2019, demanded a new promise. A breath of fresh air(an oxygen capital), a new luxury home in the hills, beyond Shimla. In line with its “far from the madding crowd” perch and the warm, ever-reassuring service of the Taj, that makes you feel right at home. Beyond Shimla became a metaphor for the new hill-station benchmark while building familiarity of Theog as a location through Shimla, a known brand.